Emma
I'm Emma, a Melbourne/Naarm-based strategist, writer and creative allrounder with over five years of experience crafting engaging brand narratives across wellness, retail, tech and property sectors.
I’ve worked in-house at Future Proof Agency and PLAYGROUND Studio, along with dedicated work for brands like Femmi and Tate Wine. This diverse experience across property, wellness, and retail sectors gives me insight into what makes different audiences tick.
With a background in design and marketing, I combine creative execution with strategic, goal-oriented planning to help brands build digital and social spaces that feel as good to create as they do to consume.
I approach things strategy-first, ensuring you have the systems to help your brand thrive. I’m focused on creating content that adds value, not noise. I want to help you communicate your expertise, helping your audience take action to engage with your profile and services.
When I’m not helping other businesses grow, I’m running, writing, reading, cooking and travelling. I’m active in Melbourne's running community through AM:PM.RC, where I collaborate on creative projects and events including partnerships with Champion and Coffee Supreme.
QUALIFICATIONS
Bachelor of Graphic Design and Creative Advertising, Curtin University
Values
I’m always seeking new learnings. Building brands and digital spaces requires a commitment to growing, upskilling, and expanding the horizons of what works. I'm a bookworm obsessed with finding fresh ideas for every project I take on.
GROWTH
Work should be enjoyable—if you're not having fun, we're doing it wrong. This industry needs more playfulness, experimentation and enthusiasm. The best results come when we’re connected to our creativity and excited about the projects we’re building.
JOY
HEALTH
I'm invested in movement, nourishing foods, and creating content that genuinely makes people feel good. This extends to how I approach work—sustainable practices that support both your brand's health and the wellbeing of the people behind it. Growing your business and burning out don’t need to go hand in hand.
There's so much to learn through being in great company. I’m constantly finding ways to connect with new people, bring people together and collaborate. I built Saved Social with a simple ambition – to create nourishing online spaces that inspire you to do good offline.